Chen, Yongmin; Li, Jianpei - Volkswirtschaftliche Fakultät, … - 2015
When procuring multiple products from competing firms, a buyer may choose separate purchase, pure bundling, or mixed … bundling. We show that pure bundling will generate higher buyer surplus than both separate purchase and mixed bundling … prices associated with separate purchase. (Pure) bundling is more likely to be selected as a procurement strategy when: (i …