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~person:"Müller, Holger"
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Müller, Holger
Miceli, Thomas J.
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Prashar, Sanjeev
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Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
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1
TO BE OR NOT TO BE PRICE-CONSCIOUS - A SEGMENT-BASED ANALYSIS OF COMPROMISE EFFECTS IN MARKET-LIKE FRAMINGS
Müller, Holger
-
Fakultät für Wirtschaftswissenschaft, …
-
2011
that incorporates basic conditions of real
purchase
decisions in lab-based experiments. Specifically, the relative share of …
Persistent link: https://www.econbiz.de/10008828480
Saved in:
2
Reversing the similarity effect in stock-outs : a new look at a renowned phenomenon in consumers’ brand switching behavior
Müller, Holger
;
Diels, Jana Luisa
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011433828
Saved in:
3
Fact or artifact : does the compromise effect occur when subjects face real consequences of their choices?
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
-
2009
Persistent link: https://www.econbiz.de/10003823111
Saved in:
4
How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
-
2009
Persistent link: https://www.econbiz.de/10003907902
Saved in:
5
"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 441-448
Persistent link: https://www.econbiz.de/10008654212
Saved in:
6
Empirische Befunde der experimentellen Preisforschung : Wirkung der Transaktionskonsequenz und materieller Anreize auf das Entscheidungsverhalten in Kaufsimulationen
Müller, Holger
-
2007
Persistent link: https://www.econbiz.de/10003559203
Saved in:
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