Search Results - subject:"purchase decision process"

Consumer Behavior : Understanding Consumers- Designing Marketing Activities

Hoffmann, Stefan; Akbar, Payam - 2023

Consumers and behavior -- Consumer behavior research.-Motivation -- Emotion -- Cognition -- Attitude -- Decision -- Interindividual differences -- Social environment -- Physical environment -- Media environment -- Consumer behavior in change.

Persistent link: https://www.econbiz.de/10013504728

Information in online purchase decision processes: information extraction, data analysis and economic impact

Wimmer, Tristan - 2019

Persistent link: https://www.econbiz.de/10012098274

Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising

Kim, Sunghoon; Kang, Moon Young - In: International journal of advertising : the review of … 41 (2022) 5, pp. 892-909

Persistent link: https://www.econbiz.de/10013209456

Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process

Li, S. G.; Zhang, Y. Q.; Yu, Z. X.; Liu, F. - In: Electronic commerce research 21 (2021) 4, pp. 1083-1112

Persistent link: https://www.econbiz.de/10012698545

Consumers' purchase decisions and employer image

Rybaczewska, Maria; Sparks, Leigh; Sułkowski, Łukasz - In: Journal of retailing and consumer services 55 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012269053

Social media evaluation metrics

Skulme, Ronalds; Praude, Valerijs - 2015

be used to evaluate the return of social media activities depending on consumer purchase decision process stage the … new approach how to evaluate return of social media activities depending on which purchase decision process stage online … decision process stage the social media activity was meant to influence. Main contribution of the paper. This paper offers a …

Persistent link: https://www.econbiz.de/10012232386