Skulme, Ronalds; Praude, Valerijs - Instytut Badañ Gospodarczych (IBG) - 2015
be used to evaluate the return of social media activities depending on consumer purchase decision process stage the … new approach how to evaluate return of social media activities depending on which purchase decision process stage online … decision process stage the social media activity was meant to influence. Main contribution of the paper. This paper offers a …