This study investigates the contagious nature of tax avoidance by examining how narratives affect tax avoiding behavior. We adapt the idea of narrative economics indicating that individuals' actions are stimulated by stories that spread within a society. We employ two types of infection models...

This study investigates the contagious nature of tax avoidance by examining how narratives affect tax avoiding behavior. We adapt the idea of narrative economics indicating that individuals' actions are stimulated by stories that spread within a society. We employ two types of infection models...

The research deals with a relatively young and complex area of branding, i.e. the branding of cities and towns, on the example of Slovenj Gradec brand. The empirical part consists of two approaches to the town's brand recognisability. First, an analysis of in-depth interviews of professional...