Franses, Philip Hans; Lam, Lam, K.Y.; Koning, Koning, A.J. - Faculteit der Economische Wetenschappen, Erasmus … - 2008
Consumer preferences can be measured by rankings of alternatives. When there are too many alternatives, this consumer task becomes complex. One option is to have consumers rank only a subset of the available alternatives. This has an impact on subsequent statistical analysis, as now a large...