Charles, Nyangara; Ojera, Patrick B.; David, Oima - In: Journal of innovation and entrepreneurship : JIE 4 (2015), pp. 1-22
' theories on deliberate, emergent, and reactive strategic management modes. The study adopted a descriptive cross …, emergent, and reactive and that the small enterprises in Kisumu County used these modes interchangeably but relied more on the … reactive mode of strategic management. The study revealed that the choice of these modes was dictated by the personal …