Создание и вывод на рынок марок товаров и услуг для детей имеет свои специфические черты. Необходимо учитывать разницу между возрастными сегментами аудитории...

Results in behavioral economics suggest that material incentives can crowd out effort, if agents are mission-oriented rather than self-interested. We test this prediction on a sample of nonprofit organizations in Sweden. Swedish nonprofit organizations receive tax funds annually to promote...

Results in behavioral economics suggest that material incentives can crowd out effort, if agents are mission-oriented rather than self-interested. We test this prediction on a sample of nonprofit organizations in Sweden. Swedish nonprofit organizations receive tax funds annually to promote...

Diese Arbeit untersucht die Beziehung von Lebenszufriedenheit und Einkommensreichtum im Quer- und Längsschnitt. Die Daten dieser Publikation beruhen auf Zahlen des Soziooekonomischen Panels (SOEP) am Deutschen Institut für Wirtschaftsforschung (DIW Berlin), Berlin. Es wird ein Zeitraum von...

Purpose – Nowadays, companies are seeking to create meaningful and long-term relationships with their customers. Therefore, the purpose of this paper is to examine the role of parasocial and social aspects of consumption in building trustworthy and loyal relationships in both offline and...