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  • Search: subject:"reference price"
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Year of publication
Subject
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Preismanagement 115 Pricing strategy 115 Consumer behaviour 106 Konsumentenverhalten 104 Price 81 Preis 80 Reference price 78 reference price 67 Theorie 45 Theory 45 Preiswettbewerb 28 Price competition 28 Willingness to pay 20 Dynamic pricing 18 Zahlungsbereitschaftsanalyse 17 Supply chain 16 Lieferkette 15 Internal reference price 14 Preistheorie 14 Price theory 14 Prospect theory 13 Sales promotion 13 Verkaufsförderung 13 Pricing 12 dynamic pricing 12 Arzneimittel 10 Dynamic programming 10 Experiment 10 Pharmaceuticals 10 Prospect Theory 10 pricing 10 Advertising 9 Game theory 9 Spieltheorie 9 Werbung 9 behavioral pricing 9 Dynamische Optimierung 8 Lagerhaltungsmodell 8 Online retailing 8 Online-Handel 8
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Online availability
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Undetermined 136 Free 59 CC license 2
Type of publication
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Article 189 Book / Working Paper 33 Other 3
Type of publication (narrower categories)
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Article in journal 140 Aufsatz in Zeitschrift 140 Working Paper 13 Article 11 research-article 11 Graue Literatur 10 Non-commercial literature 10 Arbeitspapier 8 Thesis 3 Aufsatz im Buch 1 Book section 1 Conference Paper 1 Conference paper 1 Congress Report 1 Konferenzbeitrag 1
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Language
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English 187 Undetermined 32 German 4 Slovenian 1 Spanish 1
Author
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Chenavaz, Régis 7 Taudes, Alfred 7 Rudloff, Christian 6 Birg, Laura 5 Gimpl-Heersink, Lisa 5 Paraschiv, Corina 5 Adhikari, Atanu 4 Chen, Xin 4 Fleischmann, Moritz 4 Forstner, Bernhard 4 Liang, Liang 4 Rabbanee, Fazlul K. 4 Roy, Rajat 4 Sharma, Piyush 4 Viglia, Giampaolo 4 Zaccour, Georges 4 Chandrashekaran, Rajesh 3 Choi, Choongbeom 3 Dye, Chung-Yuan 3 Gou, Qinglong 3 Hu, Peng 3 Mattila, Anna S. 3 Monroe, Kent B. 3 Narwal, Preeti 3 Natter, Martin 3 Rodríguez-Ibeas, Roberto 3 Shapiro, Stephen L. 3 Tang, Wansheng 3 Wu, Jie 3 Zhang, Jianxiong 3 Zhang, Jie 3 Zhao, Nenggui 3 Abrate, Graziano 2 Ahola, Elina 2 Alford, Bruce 2 Antoñanzas Villar, Fernando 2 Aschersleben, Philipp 2 Bambauer-Sachse, Silke 2 Bojnec, Stefan 2 Boztuğ, Yasemin 2
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Institution
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Center for European, Governance and Economic Development Research (CeGE), Wirtschaftswissenschaftliche Fakultät 2 Universität <Frankfurt, Main> / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing 2 Erasmus University Rotterdam, Econometric Institute 1 Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam 1 HAL 1 HEC Paris (École des Hautes Études Commerciales) 1 International Agricultural Trade Research Consortium - IATRC 1 International School for Social and Business Studies, Celje, Slovenia 1 Kaunas University of Medicine 1 Majandusteaduskond, Tartu Ülikool 1 Sonderforschungsbereich Ökonomisches Risiko <Berlin> 1 Verband der Hochschullehrer für Betriebswirtschaft 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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Journal of retailing and consumer services 8 Journal of Product & Brand Management 6 Omega : the international journal of management science 5 European journal of operational research : EJOR 4 International journal of hospitality management 4 International journal of production research 4 Journal of business research : JBR 4 Journal of economic behavior & organization : JEBO 4 Journal of the Operational Research Society 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Marketing Science 4 BuR - Business Research 3 Journal of retailing 3 Journal of revenue and pricing management 3 Marketing intelligence & planning 3 Marketing science 3 Operations research 3 The journal of product & brand management 3 AMS review : official publication of the Academy of Marketing Science 2 Asia Pacific journal of marketing and logistics 2 Cege discussion paper 2 Center for European, Governance and Economic Development Research Discussion Papers 2 Central European journal of operations research 2 Economics : the open-access, open-assessment journal 2 Economics: The Open-Access, Open-Assessment E-Journal 2 European Journal of Marketing 2 Food policy : economics planning and politics of food and agriculture 2 Health Economics Review 2 Health economics review 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) 2 Journal of health economics 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Journal of marketing 2 Journal of travel and tourism marketing 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Omega 2 Quantitative Marketing and Economics 2 RAIRO 2 Sport marketing quarterly : preferred journal of the Sport Marketing Association 2
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Source
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ECONIS (ZBW) 151 RePEc 33 EconStor 17 Other ZBW resources 12 BASE 7 USB Cologne (business full texts) 5
Showing 41 - 50 of 225
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Choosing the discount size in the software industry : how to incentivise the salesforce
Bergers, Dominic; Ghaffari, Mahsa; Viglia, Giampaolo; … - In: Industrial marketing management : the international … 109 (2023), pp. 232-244
Persistent link: https://www.econbiz.de/10014282247
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Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping
Liu, Xiao - In: Marketing science 42 (2023) 4, pp. 637-658
Persistent link: https://www.econbiz.de/10014317636
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Competition and the regulation of fictitious pricing
Staelin, Richard; Urbany, Joel E.; Ngwe, Donald - In: Journal of marketing 87 (2023) 6, pp. 826-846
Persistent link: https://www.econbiz.de/10014432716
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Anchoring, Reference Prices, and List Price Collusion
Paha, Johannes - 2019
The firms in this model set non-binding list prices before competing for buyers by non-cooperatively granting discounts. Each firm has an incentive to set a high list price if, for example, the customers anchor their willingness-to-pay on the list price. However, list price competition occurs if...
Persistent link: https://www.econbiz.de/10012099187
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Cover Image
Anchoring, reference prices, and list price collusion
Paha, Johannes - 2019
The firms in this model set non-binding list prices before competing for buyers by non-cooperatively granting discounts. Each firm has an incentive to set a high list price if, for example, the customers anchor their willingness-to-pay on the list price. However, list price competition occurs if...
Persistent link: https://www.econbiz.de/10012314193
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Data driven forecasting and revenue management with exposure dependent reference prices
Opher, Baron; Chang, Deng; He, Simai; Yuan, Hongsong - 2019
We use data on the e-retail business of TMall to consider scalable forecasting and revenuemanagement (RM) for thousands of items. We use forecasts that depend on the novel concept of asymmetric formation of RPs. The related literature studies RPs empirically and theoretically but ignores...
Persistent link: https://www.econbiz.de/10012052483
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The role of reference prices in the lodging industry : the moderating effect of an individual's psychological state
Choi, Choongbeom; Choi, Sungwoo; Mattila, Anna S. - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 511-520
Persistent link: https://www.econbiz.de/10012179430
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Can consumers learn price dispersion? : evidence for dispersion spillover across categories
André, Quentin; Reinholtz, Nicholas; Langhe, Bart de - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 756-774
Persistent link: https://www.econbiz.de/10012877731
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Optimal product line design with reference price effects
Yan, Xiaoming; Zhao, Wenhan; Yu, Yugang - In: European journal of operational research : EJOR 302 (2022) 3, pp. 1045-1062
Persistent link: https://www.econbiz.de/10013363821
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Marketing fortified rice : effects of aspirational messaging and association with free distribution
Chowdhury, Reajul; Crost, Benjamin; Hoffmann, Vivian - In: Food policy : economics planning and politics of food … 112 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013477635
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