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subject:"relational contracts"
(362 results)
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An explanatory study of predictive factors of customer retention with Cypriot retail banks
Georgiou, Maria
;
Daskou, Sofia
;
Siakalli, Michailina
; …
- In:
International journal of economics and business …
27
(
2024
)
1
,
pp. 127-150
Persistent link: https://www.econbiz.de/10015063251
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The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
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