Purpose This paper aims to highlight the importance of relational resources (trust and relationship effectiveness). The … communication and constructive conflict positively relate to trust, as well as to relationship effectiveness. Constructive conflict … positively relates to exploration and exploitation. Relationship effectiveness and trust mediate two relational antecedents to …

determine the impact of these relational activities on relationship effectiveness and business performance. Design … study demonstrates a positive relationship between the activities used in buyer‐supplier interaction and both relationship … effectiveness and business performance. Originality/value – This paper contributes to the understanding of relationship orientation …