Kiburu, Lydiah; Njiraini, Nancy; Boso, Nathaniel - In: Cogent business & management 10 (2023) 1, pp. 1-33
Prior research on social networks and consumer technology usage has used diverse theoretical frameworks to study the … common areas of focus, major weaknesses, emerging trends, and directions for future research. Using the Population …, Intervention, Comparison, Outcomes (PICO) framework, this paper relies on five research questions to examine the various frameworks …