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Search: subject:"reverse inference"
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reverse inference
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Cognition
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consumer neuroscience
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fMRI
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TMS
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brain activity
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brain-behavior relationships
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cognitive conjunction
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ecological rationality
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expected value
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eye-tracking
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forward inference
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neurocellular economics
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neuroeconomics
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organizational neuroscience
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pre-emptive blood flow
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priority heuristic
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process tracing
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Boyatzis, Richard E.
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Harrison, Glenn
1
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Journal of Economic Methodology
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Journal of behavioral decision making
1
Journal of marketing management : MM
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Journal of marketing research : JMR
1
Organizational research methods : ORM
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ECONIS (ZBW)
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1
Pitfalls in organizational neuroscience : a critical review and suggestions for future research
Jack, Anthony I.
;
Rochford, Kylie C.
;
Friedman, Jared P.
; …
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 421-458
Persistent link: https://www.econbiz.de/10012005430
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2
Inducing thought processes : bringing process measures and cognitive processes closer together
Schulte-Mecklenbeck, Michael
;
Kühberger, Anton
;
Gagl, …
- In:
Journal of behavioral decision making
30
(
2017
)
5
,
pp. 1001-1013
Persistent link: https://www.econbiz.de/10011805900
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3
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
4
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
Saved in:
5
The methodologies of neuroeconomics
Harrison, Glenn
;
Ross, Don
- In:
Journal of Economic Methodology
17
(
2010
)
2
,
pp. 185-196
, its tolerance for invalid
reverse
inference
, and its inattention to the difficulties involved in extracting temporally …
Persistent link: https://www.econbiz.de/10008691584
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