Robo-advisors have recently gained popularity as an algorithm-based method of simplifying financial management. The … present study explores the factors that lead many potential consumers to use Robo-advisors in financial decisions. Adopting a … of financial Robo-advisors in different parts of the world. The results suggest that performance expectancy, effort …

Robo-advisors are still in their nascent stages of use, and this technology has yet to find wider acceptance with … investors. Our study extends the domain of technology acceptance to robo-advisors by identifying the drivers of investor … adoption. Investment decisions carry high risks; thus, there is a greater need to understand investor behaviour to adopt robo-advisors …