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Einzelhandel 1 Packaging 1 Retail trade 1 Sugar 1 Sugar farming 1 Sugar industry 1 Sugar market 1 Sugar policy 1 Verpackung 1 Zucker 1 Zuckeranbau 1 Zuckerindustrie 1 Zuckermarkt 1 Zuckerpolitik 1 package size 1 public health 1 responsible retailing 1 sales decomposition 1 sugar content 1 sugar reduction efforts 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Guyt, Jonne 1 Keller, Kristopher Oliver 1
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Journal of marketing 1
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A war on sugar? : effects of reduced sugar content and package size in the soda category
Keller, Kristopher Oliver; Guyt, Jonne - In: Journal of marketing 87 (2023) 5, pp. 698-718
Persistent link: https://www.econbiz.de/10014325433
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