Banerjee, Bidisha; Bag, Sudin - In: Asian Academy of Management journal 27 (2022) 2, pp. 83-105
job satisfaction between creativity, adaptive selling, and sales performance. The present study investigates the direct …, adaptive selling, and sales performance. Besides, it shows that job satisfaction moderates the relationship between creativity … and sales performance, but there is no relationship between creativity and adaptive selling. The paper provides a valuable …