Search Results - subject:"scale development"

On the antipodes of love and hate : the conception and measurement of brand polarization

Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 179 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014555852

Activist brand perception : conceptualization, scale development and validation

Saracevic, Selma; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 180 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014556454

Veteran contempt for civilian communication scale : development and validation

Howe, William T.; Bisel, Ryan S. - In: Management communication quarterly : an international … 38 (2024) 2, pp. 249-278

Persistent link: https://www.econbiz.de/10014584852

Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries

Cleveland, Mark - In: Journal of international marketing 32 (2024) 2, pp. 65-88

Persistent link: https://www.econbiz.de/10014631149

Navigating the platform economy : crafting a customer analytics capability instrument

Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata; … - In: Journal of business research : JBR 170 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014534516

Model proposal for evaluation of technology development process : conceptualisation and scale development

Aslan, Fethi - In: Istanbul business research 53 (2024) 2, pp. 161-183

Traditional approaches based on intuitive decisions of executivies, teams, or individuals often prove inadequate in managing complex technology development processes. Theoretical models proposed for successful technology development processes emphasize the necessity of standardized processes....

Persistent link: https://www.econbiz.de/10015095111

Student well-being in higher education : scale development and validation with implications for management education

Khatri, Puja; Duggal, Harshleen Kaur; Lim, Weng Marc; … - In: The international journal of management education 22 (2024) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10015073786

Micro-foundations of digital innovation capability : a mixed method approach to develop and validate a multi-dimensional measurement instrument

Kroh, Julia; Globocnik, Dietfried; Schultz, Carsten; … - In: Technological forecasting and social change : an … 198 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015075635

Hitting it out of the park with park personality : scale development and validation

Quintal, Vanessa; Sung, Billy; Liu, Matthew Tingchi; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10015076770

LGBTIQ-friendly scale in tourism businesses : conceptualization, development and validation

Sousa-Silva, Sónia; Gueimonde-Canto, Ana; … - In: Tourism Management Perspectives 53 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015077357