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Acculturation 1 Consumer behaviour 1 Cross-cultural management 1 Cultural identity 1 Culture 1 Globalisierung 1 Globalization 1 Interkulturelles Management 1 International marketing 1 Internationales Marketing 1 Konsumentenverhalten 1 Kultur 1 Kulturelle Identität 1 Measurement 1 Messung 1 National culture 1 Nationalkultur 1 Social integration 1 Soziale Integration 1 Welt 1 World 1 cross-cultural 1 global consumer culture 1 scale generalizability 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Durvasula, Srinivas 1 Lysonski, Steven 1
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Journal of global marketing 1
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ECONIS (ZBW) 1
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Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas; Lysonski, Steven - In: Journal of global marketing 29 (2016) 1/5, pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
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