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  • Search: subject:"schema theory"
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Year of publication
Subject
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Schema theory 12 Consumer behaviour 8 Konsumentenverhalten 8 schema theory 8 Brand management 7 Markenführung 7 Theorie 6 Theory 6 Brand 4 Brand image 4 Gender 4 Markenartikel 4 Markenimage 4 Cognition 3 Gender schema theory 3 Geschlecht 3 Advertising 2 Arbeitspsychologie 2 Brand meaning 2 Consumer behavior 2 Developing countries 2 Entrepreneurial alertness 2 Entrepreneurial intentions 2 Fashion 2 Frauen 2 Gender studies 2 Geschlechterforschung 2 Implicit contracts 2 Implizite Kontrakte 2 Kognition 2 Marketing management 2 Marketingmanagement 2 Mental representation 2 Mobile-wallet 2 Mode 2 Organizational psychology 2 Pakistan 2 Professional sports 2 Profisport 2 Signalling 2
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Online availability
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Undetermined 17 Free 6 CC license 1
Type of publication
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Article 24 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 17 Aufsatz in Zeitschrift 17 research-article 2 Article 1 Aufsatz im Buch 1 Book section 1 review-article 1
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Language
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English 22 Undetermined 5
Author
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Ajina, Ahmad S. 2 Ali, Saqib 2 Arshad, Muhammad 2 Farooq, Mariam 2 Farooq, Omer 2 Halkias, Georgios 2 Javed, Hafiz Muhammad Usama 2 Jensen, Jonathan A. 2 Loef, J. 2 Sultana, Naheed 2 Zamil, Ahmad M. A. 2 Bouchet, Adrien 1 Bouchra, Nancy 1 Burmann, Christoph Klaus 1 Cai, Ruiying 1 Chi, Christina G. 1 Darrag, Menatallah 1 Davvetas, Vasileios 1 Deng, Demi 1 Diamantopoulos, Adamantios 1 Elyas, Tariq 1 Fan, Weiguo 1 Fu, Huijian 1 Hall, Martha L. 1 Harrington, Robert J. 1 He, Yue 1 Head, David 1 Hodgkinson, Luke 1 Huang, Liqiang 1 Johnson, Jeff S. 1 Ke, Weiling 1 Kim, Hye-Shin 1 Kim, Hye-yŏng 1 Kim, Jiyoung 1 Le, Linh Ha 1 Lee, Garim 1 Matthews, Raymond W. 1 Min, Jihye Ellie 1 Mo, Zan 1 Monroe, Olivia 1
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Institution
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 International Institute of Social and Economic Sciences 1
Published in...
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The journal of product & brand management 2 Career Development International 1 Career development international : the journal for executive, consultants, academics and individuals 1 Cogent Business & Management 1 Cogent business & management 1 ERIM Report Series Research in Management 1 Evidence-based HRM: a Global Forum for Empirical Scholarship 1 Group & organization management : an international journal 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 International journal of retail and distribution management 1 Journal of Business Venturing 1 Journal of Enterprising Culture (JEC) 1 Journal of Product & Brand Management 1 Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology 1 Journal of fashion marketing and management 1 Journal of international marketing 1 Journal of management & organization : JMO 1 Journal of management information systems : JMIS 1 Journal of retailing and consumer services 1 Journal of the Academy of Marketing Science 1 Proceedings of International Academic Conferences 1 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Sport management review 1 Sport marketing quarterly : preferred journal of the Sport Marketing Association 1 Sustainable fashion supply chain management : from sourcing to retailing 1
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Source
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ECONIS (ZBW) 18 RePEc 5 Other ZBW resources 3 EconStor 1
Showing 1 - 10 of 27
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Trying too hard or not hard enough : how effort shapes status
Warren, Nathan B.; Warren, Caleb - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 660-669
Persistent link: https://www.econbiz.de/10015144273
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Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic
Ajina, Ahmad S.; Javed, Hafiz Muhammad Usama; Ali, Saqib; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-32
the marketing literature. The current study used two lenses: behavioral reasoning theory and gender schema theory, to …
Persistent link: https://www.econbiz.de/10014527501
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Are men from mars, women from venus? : examining gender differences of consumers towards mobile-wallet adoption during pandemic
Ajina, Ahmad S.; Javed, Hafiz Muhammad Usama; Ali, Saqib; … - In: Cogent business & management 10 (2023) 1, pp. 1-32
the marketing literature. The current study used two lenses: behavioral reasoning theory and gender schema theory, to …
Persistent link: https://www.econbiz.de/10014467955
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Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim; Kim, Hye-yŏng - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
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Knowledge-aware learning framework based on schema theory to complement large learning models
Xia, Long; Shen, Wenqi; Fan, Weiguo; Wang, G. Alan - In: Journal of management information systems : JMIS 41 (2024) 2, pp. 453-486
Persistent link: https://www.econbiz.de/10014583061
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Effect of downward line extension on consumers' purchase intentions : power distance belief as a moderator
He, Yue; Mo, Zan; Fu, Huijian - In: The journal of product & brand management 33 (2024) 2, pp. 207-219
Persistent link: https://www.econbiz.de/10014486328
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The eyes have it : how do gender cues in wine labels influence US women wine consumers?
Cai, Ruiying; Deng, Demi; Chi, Christina G.; … - 2024
Persistent link: https://www.econbiz.de/10015338842
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Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.; Walkup, Brian R.; Bouchet, Adrien - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
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When manufacturer brands did not support retailer brand images
Roßmann, Patrick; Schade, Michael; Burmann, Christoph Klaus - In: International journal of retail and distribution management 51 (2023) 11, pp. 1516-1532
Persistent link: https://www.econbiz.de/10014484104
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Workplace ostracism as an antecedent to workplace envy: the mediating roles of metacognitive resources and dimensions of social perception
Shady, Amy; Bouchra, Nancy; Darrag, Menatallah - In: Evidence-based HRM: a Global Forum for Empirical Scholarship 12 (2023) 1, pp. 112-129
, social comparison theory and schema theory to develop their arguments. Design/methodology/approach Using the survey approach …
Persistent link: https://www.econbiz.de/10015342755
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