Grigorova, Iveta; Efremov, Aleksandar; Karamfilov, … - In: International Journal of Financial Studies : open … 13 (2025) 4, pp. 1-21
Customer segmentation is essential in financial services for designing targeted interventions, managing dormant … presents an automated segmentation framework that integrates machine learning-based clustering with RFM-based interpretability … pipeline for segmentation that balances analytical rigor with business interpretability. The findings highlight how data …