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Advertising 1 Advertising effects 1 Cognition 1 Consumer behaviour 1 Creativity 1 Emotion 1 Kognition 1 Konsumentenverhalten 1 Kreativität 1 Perception 1 Print advertising 1 Printwerbung 1 Psychology of advertising 1 Sales promotion 1 Verkaufsförderung 1 Visual metaphor 1 Visualisierung 1 Visualization 1 Wahrnehmung 1 Werbepsychologie 1 Werbewirkung 1 Werbung 1 analytic-holistic thinking styles 1 persuasion 1 print advertising 1 self-views 1
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Jung, Jae Min 1 Myers, Jun 1
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Journal of marketing communications 1
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
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