Search Results - subject:"semiotic analysis"

Activism across borders : strategic brand approaches for multinational enterprises in Europe

Avallone, Francesca; Cammarota, Antonella; D'Arco, Mario; … - In: Sinergie: Italian journal of management : official … 43 (2025) 2, pp. 121-150

semiotic analysis to understand whether the communication is adapted or standardized to different local contexts. Considering …

Persistent link: https://www.econbiz.de/10015559896

Sensitizing social interaction with a mode-enhanced transcribing process

Li, Qian - In: Organizational research methods : ORM 27 (2024) 1, pp. 3-28

Persistent link: https://www.econbiz.de/10014581617

Corporate social responsibility communication after COVID-19 : what values for practical implementation of the SDGs?

Tebessi, Sana; Ben Cheikh, Amal; Dali, Mariem - In: Qualitative market research : an international journal 27 (2024) 4, pp. 536-554

Persistent link: https://www.econbiz.de/10015324669

Corporate social responsibility communication after COVID-19: what values for practical implementation of the SDGs?

Tebessi, Sana; Ben Cheikh, Amal; Dali, Mariem - In: Qualitative Market Research: An International Journal 27 (2024) 4, pp. 536-554

companies could fulfill. Design/methodology/approach The authors’ carried out a qualitative semiotic analysis of four companies …

Persistent link: https://www.econbiz.de/10015355090

The poetics of travel through unravelling visual representations on postcards : a critical semiotics analysis

Mponaru, Christina - In: Journal of tourism, heritage & services marketing : JTHSM 7 (2021) 1, pp. 44-53

the semiotic analysis along with a critical approach, focusing on a corpus of approximately 4,200 picture postcards issued …

Persistent link: https://www.econbiz.de/10012506905

The poetics of travel through unravelling visual representations on postcards: A critical semiotics analysis

Bonarou, Christina - In: Journal of Tourism, Heritage & Services Marketing 7 (2021) 1, pp. 44-53

the semiotic analysis along with a critical approach, focusing on a corpus of approximately 4,200 picture postcards issued …

Persistent link: https://www.econbiz.de/10012430335

Constructing identity in space and place : semiotic and discourse analyses of museum tourism

Zou, Yongguang; Xiao, Honggen; Yang, Yong - In: Tourism management : research, policies, practice 93 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013366109

Destination image in Uzbekistan : heritage of the Silk Road and nature experience as the core of an evolving Post Soviet identity

Fayzullaev, Kamoliddin; Cassel, Susanna Heldt; Brandt, … - In: The service industries journal 41 (2021) 7/8, pp. 446-461

Persistent link: https://www.econbiz.de/10012586699

Semiotic analysis of Café Noir's commercial "The Mime's Date"

Vitkauskaitė, Ieva - In: Czech journal of social sciences, business and … 4 (2015) 1, pp. 34-41

Persistent link: https://www.econbiz.de/10011571103

In search of legitimacy: a semiotic analysis of business model disclosure practices

Di Tullio, Patrizia; Valentinetti, Diego; Nielsen, Christian - In: Meditari Accountancy Research 28 (2020) 5, pp. 863-887

firms adopt these strategic responses, semiotic analysis is applied to a sample of European companies’ reports through … semiotic analysis extends beyond traditional content analysis methodologies because it considers the structure of the story at …

Persistent link: https://www.econbiz.de/10014936977