Sutanto, Jeskhael Este; Harianto, Eric; Krisprimandoyo, … - In: Cogent business & management 11 (2024) 1, pp. 1-16
This research attempts to explore the uses of market sensing and marketing performance through technological innovation … market sensing and marketing performance from the less-established home fashion industry. Methodology, the sampling method … amount of literature and to practitioners who have contributed knowledge related to market sensing variables on marketing …