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local optimism and pessimism
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novel product adoption
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self-continuity
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The foresight effect : local optimism motivated consistency and local pessimism motivated variety
Yang, Adelle X.
;
Urminsky, Oleg
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
3
,
pp. 361-377
Persistent link: https://www.econbiz.de/10011583442
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