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Search: subject:"serialized digital content"
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Unveiling the cost of free : how an ad-sponsored model affects
serialized
digital
content
creation
Zhang, Kaiyu
;
Wang, Qili
;
Qiu, Liangfei
;
Wang, Nan
- In:
Information systems research : ISR
36
(
2025
)
2
,
pp. 962-982
Persistent link: https://www.econbiz.de/10015436847
Saved in:
2
Wait for free : a consumption-decelerating promotion for serialized digital media
Choi, Jangwon
;
Chae, Inyoung
;
Feinberg, Fred M.
- In:
Journal of marketing research
62
(
2025
)
1
,
pp. 136-153
Persistent link: https://www.econbiz.de/10015175331
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