Zhang, Zhe George; Kim, Ilhyung; Springer, Mark; Cai, … - In: International Journal of Production Economics 144 (2013) 1, pp. 44-56
It has become increasingly common for companies to offer make-to-stock (MTS) and make-to-order (MTO) versions of the same product through different sales channels. To satisfy these two distinct demand streams, one strategy is to produce both the MTS and MTO items in a single “hybrid”...
