Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117
Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial … to understand how female sexuality influence buying behaviours and decisions of the millennial. Design … manifestations of female sexuality in the context of the study and equally affect market share and patronage. Research limitations …