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PLS path modelling
smart technology
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Consumer-computer interaction and in-store
smart
technology
(IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
2
Predictors of customer acceptance of and resistance to smart technologies in the retail sector
Roy, Sanjit
;
Balaji, M. S.
;
Quazi, Ali
;
Quaddus, Mohammed
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011826101
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