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Search: subject:"social live streaming services (SLSSs)"
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flow
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social live streaming services (SLSSs)
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sports viewing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sports viewing experience on social live streaming services : examination of the impact of live chat and streamer presence on flow
Ock, Deokkyung
;
Hwang, Yongjin
;
Lee, Seomgyun
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10015192263
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