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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
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Social Web
51
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Internet marketing
46
Online-Marketing
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
573
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
185
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of advertising research
143
Journal of management information systems : JMIS
140
Management science : journal of the Institute for Operations Research and the Management Sciences
139
Springer eBook Collection
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
124
Psychology & marketing
120
Electronic commerce research
115
Journal of internet commerce
114
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
105
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
97
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
Journal of marketing
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
79
Cogent business & management
78
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
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ECONIS (ZBW)
74
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1
Social
media
banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
2
An empirical study on determining the effectiveness of
social
media
advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
3
The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
4
Role of personalization in shaping attitudes towards
social
media
ads
Aydin, Gökhan
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011886505
Saved in:
5
Social
media
and e-commerce at the global level : do ICT access and ICT skills matter?
Adam, Ibrahim Osman
;
Alhassan, Muftawu Dzang
- In:
International journal of e-business research : an …
17
(
2021
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013209295
Saved in:
6
Social
media
as persuasive technology for business in Malaysia
Hassan, Shahizan
;
Shiratuddin, Norshuhada
;
Nur Ab …
- In:
International journal of e-business research : an …
11
(
2015
)
2
,
pp. 18-39
Persistent link: https://www.econbiz.de/10011283621
Saved in:
7
A study of networking and information exchange factors influencing user participation in niche social networking sites
Osorio, Carlos Andres
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
15
(
2019
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012007787
Saved in:
8
Analysis
social
media
based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
9
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
10
What affects the level of social networking site daily usage? : an empirical analysis of Greek university students
Antoniadis, Ioannis
;
Saprikis, Vaggelis
;
Koukoulis, Ioannis
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012212760
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