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Search: subject:"social media"
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Social Web
77
Social web
77
Internet marketing
50
Online-Marketing
50
Consumer behaviour
46
Konsumentenverhalten
46
Viral marketing
26
Virales Marketing
26
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19
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19
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16
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social media
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Gonc̦alves, Helena Martins
4
Sauer, Nicola E.
4
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Ballestar, María Teresa
2
Bigné Alcañiz, J. Enrique
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Choi, Yung Kyun
2
Cuomo, Maria Teresa
2
Dolen, Willemijn M. van
2
Dwivedi, Yogesh Kumar
2
Festa, Giuseppe
2
Giordano, Alex
2
Gustafsson, Anders
2
Krishen, Anjala S.
2
Mahr, Dominik
2
Metallo, Gerardino
2
Miles, Morgan P.
2
Oghazi, Pejvak
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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Psychology & marketing
Journal of business research : JBR
573
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
185
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of advertising research
143
Journal of management information systems : JMIS
140
Management science : journal of the Institute for Operations Research and the Management Sciences
139
Springer eBook Collection
138
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
124
Electronic commerce research
115
Journal of internet commerce
114
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
105
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
97
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
Journal of marketing
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
79
HMD : Praxis der Wirtschaftsinformatik
78
Cogent business & management
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of e-business research : an official publication of the Information Resources Management Association
74
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ECONIS (ZBW)
120
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1
Social
media
in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
The bittersweet of consumer-human brand relationships in the
social
media
context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Meta-analysis of
social
media
influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
4
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
5
AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
6
Consumer response to online behavioral advertising in a
social
media
context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
7
Social isolation and social anxiety as drivers of Generation Z's willingness to share personal information on
social
media
Lyngdoh, Teidorlang
;
El-Manstrly, Dahlia
;
Jeesha, Krishnan
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013465205
Saved in:
8
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
9
Augmented reality filters on
social
media
: analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
10
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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