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~person:"Harrigan, Paul"
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Search: subject:"social media"
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Social Web
19
Social web
19
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
15
Online-Marketing
15
Consumer behaviour
9
Konsumentenverhalten
9
Customer integration
7
Kundenintegration
7
Social media
7
Brand management
5
Customer engagement
5
Markenführung
5
KMU
4
SME
4
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4
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4
social media
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3
Markenimage
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social CRM
3
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2
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2
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Marketingmanagement
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Australien
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23
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English
23
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Harrigan, Paul
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
39
Qiu, Liangfei
37
Skiera, Bernd
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
33
Law, Chun Hung Roberts
32
Füller, Johann
30
Tucker, Catherine
30
Bailey, Michael
29
Stephen, Andrew T.
28
Tan, Yong
28
Hajli, Nick
27
Kollmann, Tobias
27
Wirtz, Bernd W.
27
Ozuem, Wilson
26
Kumar, Subodha
25
Martínez-López, Francisco J.
25
Pitt, Leyland F.
25
Rita, Paulo
25
Gu, Bin
24
Stieglitz, Stefan
24
Asongu, Simplice
23
Bauer, Hans H.
23
Gretzel, Ulrike
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Wilbur, Kenneth C.
23
Loureiro, Sandra Maria Correia
22
Vrontis, Demetris
22
Budzinski, Oliver
21
Filieri, Raffaele
21
Flavián Blanco, Carlos
21
Jerath, Kinshuk
21
Kummer, Michael E.
21
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Academy of Marketing
1
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Journal of business research : JBR
4
Australasian marketing journal
3
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
23
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1
Social
media
in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of
social
media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
3
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on
social
media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
4
#COVID-19 : forms and drivers of
social
media
users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Linking
social
media
to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
7
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
8
Enhancing member-institution relationships through
social
media
: The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
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