Search Results - subject:"societal marketing"

The powers and perils of societal advertising

Livas, Christos - In: Journal of macromarketing 41 (2021) 3, pp. 454-470

Persistent link: https://www.econbiz.de/10012593654

Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks

Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325

Persistent link: https://www.econbiz.de/10012513774

Sustainable marketing strategies : creating business value by meeting consumer expectation

Trivedi, Krunal; Trivedi, Pooja; Goswami, Vandana - In: International journal of management, economics and … 7 (2018) 2, pp. 186-205

Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between...

Persistent link: https://www.econbiz.de/10011871439

Sustainable marketing strategies: Creating business value by meeting consumer expectation

Trivedi, Krunal; Trivedi, Pooja; Goswami, Vandana - In: International Journal of Management, Economics and … 7 (2018) 2, pp. 186-205

Persistent link: https://www.econbiz.de/10011875569

Explaining the market acceptance of artificial sweeteners in a developing country : evidence from female young adults in Zimbabwe

Ndofirepi, Takawira Munyaradzi; Mamsa, Nomagugu; Rambe, … - In: Journal of food products marketing : innovations in … 26 (2020) 3, pp. 225-245

Persistent link: https://www.econbiz.de/10012244721

"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance

Casais, Beatriz; Sousa, Bruno - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 29-41

Persistent link: https://www.econbiz.de/10012027564

Responsible marketing and its impact on business performance : a longitudinal study

Mandal, Kaushik; Banerjee, Sujata - In: Journal of nonprofit & public sector marketing 31 (2019) 2, pp. 115-138

Persistent link: https://www.econbiz.de/10012200003

The ultimate definition of marketing

Godwin, Lynn R. - In: The marketing review 19 (2019) 1/2, pp. 43-49

Persistent link: https://www.econbiz.de/10012155687

The roles of corporate societal marketing on brand recall and evaluation : a focus on small- and medium-sized exporters

Oh, Han-Mo - In: Journal of international trade & commerce 15 (2019) 4, pp. 145-155

Persistent link: https://www.econbiz.de/10012546712

Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior

Kouchaki, Maryam; Jami, Ata - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 102-111

Persistent link: https://www.econbiz.de/10011818793