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societal marketing
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promotion
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Casais, Beatriz
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Kaufmann, Hans Rüdiger
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Sousa, Bruno
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Journal of promotion management : JPM
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World review of entrepreneurship, management and sustainable development
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"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Casais, Beatriz
;
Sousa, Bruno
- In:
World review of entrepreneurship, management and …
15
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012027564
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Committing millennials toward recycling and environmental preservation
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011522095
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