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Social web
societal marketing
20
Corporate Social Responsibility
10
Corporate social responsibility
9
Consumer behaviour
6
Konsumentenverhalten
6
promotion
5
Internet marketing
4
Marketing
4
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3
Brand image
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Firm performance
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Markenimage
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Social Web
3
Societal marketing
3
Soziomarketing
3
Sustainable development
3
Unternehmenserfolg
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corporate social responsibility
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Brand management
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Business ethics
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CSR
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Corporate Societal Marketing
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Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Contò, Francesco
1
Fiore, Mariantonionetta
1
Kim, Min-Seong
1
Nasab, Seyyed Mohammad Tabataba'i
1
Poorrezaei, Mojtaba
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Rasty, Fereshte
1
Silvestri, Raffaele
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Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
2
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
3
Social media and
societal
marketing
: a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
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