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Modeling multimodal continuous heterogeneity in conjoint analysis : a sparse learning approach
Chen, Yupeng
;
Iyengar, Radha
;
Iyengar, Garud
- In:
Marketing science
36
(
2017
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10011645797
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