Kang, Taeahn; Yamashita, Rei; Matsuoka, Hirotaka - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 6, pp. 1482-1503
Purpose Although many attempts to discover key segments of sport spectators have been extant, little segmentation …: (1) to classify sport spectators into key segments based on perceived risks associated with a mass-gathered sporting … surveys of spectators attending a Japanese rugby game during the COVID-19 pandemic (January–June 2021) were conducted ( n = 1 …