Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As...

In this paper, we derive, based on a simple microeconomic model, under what conditions free-TV can more profitable than pay-TV in sports broadcasting. The most important factors here are the level, not the elasticity, of the demand for televised sports, as well as the advertisers’ willingness...