Search Results - subject:"strategic marketing" - EconBiz

Revolution of the marketing mix idea using AI tech to forecast strategic marketing decision management with moderating effect of environmental parameters in UAE real estate industr...

Nuseir, Mohammed T.; Aljumah, Ahmad; El Refae, Ghaleb A. - In: International journal of economics and business … 29 (2025) 12, pp. 1-22

Persistent link: https://www.econbiz.de/10015406851

Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Kościółek, Szczepan - 2024

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the …

Persistent link: https://www.econbiz.de/10014458229

Exploring performance heterogeneity : integrative insights from strategic management and marketing

Wilden, Ralf; Leiblein, Michael J.; Lin, Nidthida - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015098699

Analyzing survey data in marketing research : a guide for academics and postgraduate students

Crick, James M. - In: Journal of strategic marketing 32 (2024) 2, pp. 203-215

Persistent link: https://www.econbiz.de/10014553156

Traditional vs. digital : a framework for tourism destination marketing planning process

Zlatanov, Sonja; Gašić, Marko; Janković-Filipović, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 15 (2024) 1, pp. 81-87

Persistent link: https://www.econbiz.de/10014635260

Customer-centric strategy driving innovativeness and business growth in international markets

Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, … - In: International marketing review 40 (2023) 3, pp. 479-496

Persistent link: https://www.econbiz.de/10014381217

Justification of consumer market segmentation as a mandatory tool of strategic marketing

Rozhko, Viktor - In: Technology audit and production reserves 2 (2023) 4/70, pp. 15-19

Persistent link: https://www.econbiz.de/10014388870

Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana

Chiguvi, Douglas; Sepepe, Thuso - In: International Journal of Research in Business and … 12 (2023) 2, pp. 40-53

Persistent link: https://www.econbiz.de/10014285228

Sustainable Marketing : Strategic Marketing for People, Planet and Profit

Shams, S. M. Riad; Brown, David M.; Hardcastle, Kimberley - 2025

-- Digital Marketing for People, Planet, and Profit -- Strategic Marketing, Sustainable Competitive Advantage, and People, Planet …

Persistent link: https://www.econbiz.de/10015340070

Artificial intelligence (AI)-augmented knowledge management capability and clinical performance : implications for marketing strategies in health-care sector

Kumar, Pradeep - In: Journal of knowledge management 29 (2025) 2, pp. 415-441

Persistent link: https://www.econbiz.de/10015324054

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