Purpose This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are...

We examine the strategic considerations and effects of product placement services in digital content aggregators, focusing in particular on Spotify’s “Discovery Mode”. Discovery Mode introduces bias in users’ consumption bundle that content providers pay through discounted royalties, and...

We examine the strategic considerations and effects of product placement services in digital content aggregators, focusing in particular on Spotify's "Discovery Mode". Discovery Mode introduces bias in users' consumption bundle that content providers pay through discounted royalties, and...

Personalized recommendation systems shape much of user choice online, yet their targeted nature makes separating out the value of recommendation and the underlying goods challenging. We build a discrete choice model that embeds recommendation-induced utility, low-rank heterogeneity, and flexible...