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Internet marketing
312
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Journal of business research : JBR
IMF Working Papers
322
IMF Staff Country Reports
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NBER working paper series
218
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207
International journal of internet marketing and advertising : IJIMA
200
NBER Working Paper
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Journal of retailing and consumer services
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Discussion paper / Centre for Economic Policy Research
164
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MPRA Paper
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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International journal of advertising : the review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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Information systems research : ISR
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Working paper
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CEPR Discussion Papers
84
International journal of electronic marketing and retailing : IJEMR
84
Journal of money, credit and banking : JMCB
84
Technological forecasting & social change : an international journal
77
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of macroeconomics
76
Journal of promotion management : innovations in planning and applied research
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CESifo working papers
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Discussion papers / CEPR
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Economic modelling
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Springer eBook Collection
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Journal of economic dynamics & control
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Industrial marketing management : the international journal for industrial and high-tech firms
67
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
315
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1
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10
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Date (oldest first)
1
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
2
Emotional
targeting
using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion
;
Wagner, Udo
;
Rainer, Ricarda Carina
- In:
Journal of business research : JBR
131
(
2021
),
pp. 747-762
Persistent link: https://www.econbiz.de/10012545127
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
5
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
8
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
9
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
10
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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