Wolk, Agnieszka; Skiera, Bernd - In: BuR - Business Research 3 (2010) 1, pp. 70-80
. Recent studies indicate that tariff-specific preferences may lead consumers to choose a tariff that does not minimize their … expected billing rate. This study analyzes how tariff-specific preferences influence the responsiveness of consumers' usage and … tariff choice to changes in price. We show that consumer heterogeneity in tariff-specific preferences leads to heterogeneity …