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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Fernsehwerbung
27
Television advertising
27
Advertising effects
24
Werbewirkung
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USA
9
United States
9
Target group
7
Zielgruppe
7
Fernsehprogramm
6
Television programme
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Gewalt
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Psychology of advertising
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Werbepsychologie
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Advertising
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Consumer behaviour
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Humor
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Konsumentenverhalten
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Product Placement
3
Product placement
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Sport event
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Sportveranstaltung
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Werbung
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Advertising media
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Alcoholic beverage
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Alkoholisches Getränk
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Creativity
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Empirische Methode
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Bakir, Aysen
2
Bellman, Steven
2
Cauberghe, Verolien
2
Neijens, Peter C.
2
Russell, Cristel Antonia
2
Varan, Duane
2
Bee, Colleen C.
1
Blackford, Benjamin J.
1
Boerman, Sophie C.
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Brocato, E. Deanne
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Burton, Scot
1
Carlson, Les
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Caruana, Albert
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Chang, Chingching
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Choi, Jungsil
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Enschot, Renske van
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Folse, Judith Anne Garretson
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Fosu, Ignatius
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Gentile, Douglas A.
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Gentry, James W.
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Gillespie, Brian
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Greenacre, Luke
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Grube, Joel W.
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Gulas, Charles S.
1
Harrison, Robert L.
1
Hartman, Katherine B.
1
Hartnett, Nicole
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Hoeken, Hans
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Hudders, Liselot
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Ji-Song, Mindy
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Jin, Hyun Seung
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Joireman, Jeff
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Kazakova, Snezhanka
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Kennedy, Rachel
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Kim, Eunjin
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Kim, Yeuseung
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Kinard, Brian R.
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Kover, Arthur J.
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Labyt, Christophe
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Laczniak, Russell N.
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Journal of advertising : official publication of the American Academy of Advertising
The journal of media economics
118
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
109
Journal of advertising research
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Working paper / National Bureau of Economic Research, Inc.
42
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
30
JMM : the international journal on media management
30
International journal of advertising : the quarterly review of marketing communications
29
NBER Working Paper
29
SpringerLink / Bücher
26
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
20
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Kom / Kommission der Europäischen Gemeinschaften
16
CESifo working papers
15
MPRA Paper
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Europäische Hochschulschriften / 5
13
Journal of business research : JBR
13
Prometheus
13
Schriftenreihe der Landesmedienanstalten
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Working Papers / eSocialSciences
12
Applied economics
11
Discussion paper series / IZA
11
Gabler Edition Wissenschaft
11
IZA Discussion Papers
11
P / the Rand Corporation
11
Prometheus : critical studies in innovation
11
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
11
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1
Program-ad matching and
television
ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Impact of death-related
television
programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
3
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
4
Normative influences on product placement effects : alcohol brands in
television
series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
5
Are you entertained? : the impact of brand integration and brand experience in
television
-related advergames
Kinard, Brian R.
;
Hartman, Katherine B.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 196-203
Persistent link: https://www.econbiz.de/10009778525
Saved in:
6
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
7
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
8
The impact of media multitasking on the cognitive and attitudinal responses to
television
commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
9
Consumer culture plots in
television
advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
10
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese
television
advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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