In this paper we aim to classify digital data sources for the measurement of tourist mobility, to establish a set of assessment indicators, and to compare two Big Data sources to gain empirical insights into how we can measure tourism with Big Data. For three holiday destinations in Germany,...

This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...