Adopting Dimmick’s niche theory as its theoretical framework, this study examined the gratifications obtained and gratification opportunities from Facebook, Line, and email to understand the competitive relationships among the three interpersonal media in Taiwan. This study first conducted...

Adopting Dimmick's niche theory as its theoretical framework, this study examined the gratifications obtained and gratification opportunities from Facebook, Line, and email to understand the competitive relationships among the three interpersonal media in Taiwan. This study first conducted...