Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"theories in use"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theories-in-use
7
Consumer behaviour
6
Konsumentenverhalten
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Relationship marketing
5
Theorie
5
Theory
5
Marketing
3
Social Web
3
Social web
3
theories in use
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer journeys
2
Erfolgsfaktor
2
Knowledge transfer
2
Learning organization
2
Lernende Organisation
2
Marketing theory
2
Marketingtheorie
2
New product development
2
Success factor
2
Theories-in-use approach
2
Theory-practice divide
2
Wissenstransfer
2
Academia
1
Academia-industry collaboration
1
Academic-practitioner gap
1
Activity streaks
1
Analytics
1
Artificial Intelligence
1
Artificial intelligence
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Brand management
1
Branding
1
Buzz
1
more ...
less ...
Online availability
All
Undetermined
12
Free
2
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
review
1
Language
All
English
15
Author
All
Houston, Mark B.
2
Akhtar, Asif
1
Allen, B. J.
1
Alpert, Frank
1
Aman, Mohammed Atif
1
Arkadan, Farah
1
Azam, Mohammad Khalid
1
Baumgarth, Carsten
1
Boltz, Dirk-Mario
1
Brown, Mark
1
Crespin-Mazet,, Florence
1
Eppel, Elizabeth
1
Ferrier, Elizabeth
1
Gonzalez-Arcos, Claudia Fernanda
1
Gretz, Richard T.
1
Havenvid, Malena Ingemansson
1
Hennig-Thurau, Thorsten
1
Hochstein, Bryan W.
1
Jaakkola, Elina
1
Jaworski, Bernard J.
1
Katsikeas, Constantine S.
1
Kohli, Ajay Kumar
1
Kupfer, Ann-Kristin
1
Littler, Dale
1
MacDonald, Emma K.
1
Mehrotra, Vijay
1
Mero, Joel
1
Musarra, Giuseppe
1
Nagel, Duane M.
1
Pedersen, Carsten Lund
1
Piehler, Rico
1
Poehlman, T. Andrew
1
Pratt, Alexander B.
1
Rangarajan, Deva
1
Ritter, Thomas
1
Robson, Matthew J.
1
Schmidt, Holger J.
1
Siutla, Lotta
1
Spann, Martin
1
Terho, Harri
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
EuroMed Journal of Business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Public management review
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Other ZBW resources
1
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer experience orientation : conceptual model, propositions, and research directions
Arkadan, Farah
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
6
,
pp. 1560-1584
Persistent link: https://www.econbiz.de/10015192932
Saved in:
2
Machiavellianism in alliance partnerships
Musarra, Giuseppe
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10014245075
Saved in:
3
Effect of the pandemic on professional selling : an exposition of different selling styles using
theories-in-use
approach
Aman, Mohammed Atif
;
Azam, Mohammad Khalid
;
Akhtar, Asif
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 766-780
Persistent link: https://www.econbiz.de/10015080017
Saved in:
4
Defining, and understanding commitment to, activity streaks
Weathers, Danny
;
Poehlman, T. Andrew
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 531-553
Persistent link: https://www.econbiz.de/10015047902
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
7
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
8
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
9
Branding's academic-practitioner gap : managers' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
Saved in:
10
Rethinking the theory-practice divide : how academia-industry collaboration contributes to theorising
Crespin-Mazet,, Florence
;
Havenvid, Malena Ingemansson
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 277-288
Persistent link: https://www.econbiz.de/10012491067
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
