"Good writing skills and habits are critical for scholarly success. Every article is a story, and employing effective storytelling techniques enhances scholars' abilities to share their insights and ideas, increasing the impact of their research. In this timely second edition, Tim Pollock draws...

Research on digital businesses builds upon a well-established set of theories, models, and frameworks. A frequently used approach within the paradigm of common variance theory is to first create a theory-based model and then test it using a multivariate method. Cross-sectional data is often used...