Search Results - subject:"theory of reasoned action"

From values to intentions : drivers and barriers of plant-based food consumption in a cross-border context

Fonseca, Manuel José Serra da; Rodrigues, Helena Sofia; … - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-26

the Galicia-Northern Portugal Euroregion. Utilizing the Theory of Reasoned Action, an extended model was proposed and …

Persistent link: https://www.econbiz.de/10015435863

Tourist motivation and revisitation in Jeju during COVID-19 : insights and post-pandemic implications

Lim, Hwa-soon; Chang, Mona - In: Global business and finance review 29 (2024) 1, pp. 85-100

Theory of Reasoned Action provides key insights into tourist behavior. The findings on Jeju Island's resilience as a domestic …

Persistent link: https://www.econbiz.de/10014490937

Retail mix and retail image amongst women : the mediating role of employee attitude

Dzogbenuku, Robert Kwame; Keelson, Solomon Abekah; … - In: Cogent business & management 11 (2024) 1, pp. 1-19

markets. The study builds on the Theory of Reasoned Action (TRA) and Stimulus-Organism-Response Theory (S-O-R) by providing …

Persistent link: https://www.econbiz.de/10014526084

Ways to implement effective product placement on YouTube

Koo, Wanmo - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10015051115

Impact of socio-demographic variables on entrepreneurship intention in the Higher Education sector

Msosa, Steven Kayambazinthu - In: International Journal of Research in Business and … 12 (2023) 2, pp. 422-428

Persistent link: https://www.econbiz.de/10014309619

Consumer purchase intention using recent action theory, social value, and emotional value toward purchasing healthy foods in Pekanbaru and Yogyakarta

Nauval, Farhan; Hidayat, Anas - In: International Journal of Research in Business and … 12 (2023) 3, pp. 99-108

Persistent link: https://www.econbiz.de/10014323022

Journey into virtual reality : Identifying behavioral intentions to use virtual reality in tourism through spectral clustering

Attasit Wiangkham; Komsit Kieanwatana; Rattawut Vongvit - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-13

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...

Persistent link: https://www.econbiz.de/10015358516

Intention toward sustainable entrepreneurship in Vietnam

Thi Thu Trang Bui; Delladio, Silvia; Serpico, Davide; … - In: Journal of enterprising communities : people and places … 19 (2025) 3, pp. 435-456

Persistent link: https://www.econbiz.de/10015420246

Determinants of consumers' intention to visit green hotels : combining psychological and contextual factors

Ferreira, Sandra; Pereira, Olga; Simões, Cláudia - In: Journal of vacation marketing 31 (2025) 3, pp. 535-548

Persistent link: https://www.econbiz.de/10015425182

Analysis of factors affecting the intention to use Shopee Barokah (case study on Generation Z in Semarang City)

Najwa, Laila Fajri Khoirun; Kafabih, An’im - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 1, pp. 55-68

Manuscript type: Quantitative Research Research Aims: This study aimsto determine the effect of attitude, subjective norm, perceived behavioral control, promotion and word of mouth on the intention to use Shopee Barokah. Design/methodology/approach: The population of this study is Generation Z...

Persistent link: https://www.econbiz.de/10015439222