Search Results - subject:"touchpoints"

The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction

Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...

Persistent link: https://www.econbiz.de/10015334439

The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction

Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10015617850

Personalized touchpoints and customer experience : a conceptual synthesis

Weidig, Jakob; Weippert, Marco; Kuehnl, Christina - In: Journal of business research : JBR 177 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014551992

The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives

Weippert, Marco - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 877-909

Persistent link: https://www.econbiz.de/10015194096

Managing digitalized touchpoints in B2B customer journeys

Lundin, Lisa; Kindström, Daniel - In: Industrial marketing management : the international … 121 (2024), pp. 88-99

Persistent link: https://www.econbiz.de/10015121122

Understanding B2B customer journeys for complex digital services : the case of cloud computing

Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192

Persistent link: https://www.econbiz.de/10014555749

¿Cualitativo o cuantitativo? : el estudio del Customer Journey desde un enfoque metodológico

Garduño-Galindo, Aned; Flores-Bañuelos, Miriam del … - In: Lúmina : revista iberoamericana de contabilidad, … 24 (2023) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014382879

Development and validation of omni- channel shopping value scale in Iran

Fathali, Matineh; Hanzaee, Kambiz Heidarzadeh; … - In: The journal of product & brand management 34 (2025) 1, pp. 21-43

Persistent link: https://www.econbiz.de/10015173317

Decoding Generation Z's habits : the augmented reality shift from gimmick to utility in omni-digital shopping

Schapsis, Claudio; Chiagouris, Larry; Wingate, Nikki - In: The journal of product & brand management 34 (2025) 1, pp. 119-135

Persistent link: https://www.econbiz.de/10015173323

Do peer-to-peer interaction and peace of mind matter to the Generation Z customer experience? : a moderation-mediation analysis of retail experiences

Ribamar Siqueira, Jose <Jr.>; Losada, Mauricio Otalora; … - In: Journal of marketing analytics : JMA 13 (2025) 2, pp. 424-444

Persistent link: https://www.econbiz.de/10015486171