Krstić, Mladen; Agnusdei, Giulio Paolo; Tadić, Snežana; … - In: Agricultural and Food Economics : AFE 11 (2023) 1, pp. 1-26
Electronic traceability (e-traceability) is a growing trend in the agri-food industry, offering improved transparency … supply chain. E-traceability drivers in the agri-food supply chain encompass diverse factors motivating companies to adopt … consumer trust and loyalty. By identifying the main drivers of e-traceability, this research aims to shed light on the factors …