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  • Search: subject:"umbrella brand"
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Year of publication
Subject
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Brand architecture 581 Markenarchitektur 581 Brand management 467 Markenführung 467 Corporate reputation 307 Firmenimage 307 Brand 148 Markenartikel 146 Markenimage 146 Brand image 145 Consumer behaviour 122 Konsumentenverhalten 122 Corporate culture 110 Unternehmenskultur 110 Marketing management 95 Marketingmanagement 95 Corporate Social Responsibility 63 Corporate social responsibility 61 Corporate branding 53 Öffentlichkeitsarbeit 51 Public relations 50 Beziehungsmarketing 44 Relationship marketing 44 Markenpolitik 42 Stakeholder 38 Reputation 36 Marketing 28 Deutschland 26 Germany 26 HR marketing 26 Personalmarketing 26 Corporate brand 25 Product quality 25 Produktqualität 25 Brand extension 24 Markentransfer 24 corporate branding 24 B-to-B-Marketing 22 Business-to-business marketing 22 Lieferantenmanagement 20
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Online availability
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Undetermined 227 Free 71 CC license 6
Type of publication
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Article 452 Book / Working Paper 136
Type of publication (narrower categories)
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Article in journal 363 Aufsatz in Zeitschrift 363 Aufsatz im Buch 68 Book section 68 Case study 33 Fallstudie 33 Hochschulschrift 24 Collection of articles of several authors 18 Sammelwerk 18 Graue Literatur 16 Non-commercial literature 16 Thesis 16 Arbeitspapier 13 Working Paper 13 Aufsatzsammlung 10 Conference paper 3 Konferenzbeitrag 3 Reprint 2 Festschrift 1 Lehrbuch 1 Systematic review 1 Textbook 1 Übersichtsarbeit 1
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Language
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English 522 German 60 Undetermined 6
Author
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Balmer, John M. T. 37 Melewar, T. C. 22 Kernstock, Joachim 12 Balmer, John M.T. 10 Foroudi, Pantea 10 Sharifah Faridah Syed Alwi 10 Powell, Shaun M. 9 Iglesias, Oriol 8 Otubanjo, Olutayo 8 Esch, Franz-Rudolf 7 Hakenes, Hendrik 7 Ind, Nicholas 7 Merrilees, Bill 7 Miller, Dale 7 Peitz, Martin 7 Abratt, Russell 6 Bang, Nguyen 6 Brexendorf, Tim Oliver 6 Burmann, Christoph 6 Chen, Weifeng 6 Schultz, Majken 6 Anisimova, Tatiana 5 Brunner, Christian Boris 5 Cuomo, Maria Teresa 5 Greyser, Stephen A. 5 Hatch, Mary Jo 5 Juntunen, Mari 5 Keller, Kevin Lane 5 Mingione, Michela 5 Sarkar, Soumya 5 Urde, Mats 5 Genovino, Cinzia 4 Gupta, Suraksha 4 Kleyn, Nicola 4 Langner, Tobias 4 Redler, Jörn 4 Rindell, Anne 4 Stuart, Helen 4 Suppliet, Moritz 4 Swoboda, Bernhard 4
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Institution
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Springer Fachmedien Wiesbaden 4 BusinessVillage GmbH 1 Hochschule Offenburg 1 Kunde & Co <Firma> 1 Springer Gabler <Firma> 1 Universität Hannover / Institut für Marketing & Management 1
Published in...
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The journal of brand management : an international journal 67 European journal of marketing : EJM 26 Journal of business research : JBR 26 The journal of product & brand management 21 SpringerLink / Bücher 15 International studies of management and organization 12 Corporate communications : an international journal 11 Industrial marketing management : the international journal for industrial and high-tech firms 10 Marketing intelligence & planning 7 The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation 7 Advances in corporate branding 6 Building corporate identity, image and reputation in the digital era 6 Corporate reputation review : an international journal 6 Innovatives Markenmanagement 6 Journal of strategic marketing 5 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 5 Qualitative market research : an international journal 5 Working paper series / Bradford University School of Management 5 Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century 4 Sport marketing quarterly : preferred journal of the Sport Marketing Association 4 The journal of business & industrial marketing 4 Asia Pacific journal of marketing and logistics 3 Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues 3 International journal of contemporary hospitality management 3 International journal of hospitality management 3 Journal of business ethics : JOBE 3 Journal of general management 3 Journal of marketing communications 3 Journal of marketing management : JMM ; journal of the Academy of Marketing 3 Journal of retailing and consumer services 3 Manual of international marketing 3 Reputation Management 3 Routledge studies in marketing 3 Scandinavian journal of management 3 The Routledge companion to contemporary brand management 3 The marketing review 3 Brand culture 2 Brand management in emerging markets : theories and practice 2 Business ethics quarterly : the journal of the Society for Business Ethics 2 Cogent business & management 2
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Source
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ECONIS (ZBW) 582 RePEc 6
Showing 1 - 10 of 588
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Founders and their brands : how founder identity matters in small firm branding
Astner, Hanna; Gaddefors, Johan - In: Qualitative market research : an international journal 28 (2025) 1, pp. 101-121
Persistent link: https://www.econbiz.de/10015324701
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Integrating corporate identity, social responsibility, and reputation : a triadic framework for sustainable branding in hospitality & tourism
Foroudi, Pantea; Melewar, T. C.; Tzempelikos, Nektarios; … - In: International journal of hospitality management 130 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015434695
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A proposed brand architecture model for UK fashion brands
Rashid, Arooj; Spry, Louise; Pich, Christopher - In: The journal of brand management : an international journal 31 (2024) 5, pp. 516-528
Persistent link: https://www.econbiz.de/10015192451
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Enhancing corporate brands through service robots : the impact of anthropomorphic design metaphors on corporate brand perceptions
Wünderlich, Nancy V.; Blut, Markus; Brock, Christian - In: The journal of product innovation management : an … 41 (2024) 5, pp. 1022-1046
Persistent link: https://www.econbiz.de/10015158098
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How do line extensions impact brand sales? : the role of feature similarity and brand architecture
Sezen, Burcu; Pauwels, Koen; Ataman, Berk - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 537-550
Persistent link: https://www.econbiz.de/10015138090
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How corporate brands communicate their higher purpose on social media : evidence from top global brands on Twitter
Rudeloff, Christian; Michalski, P. - In: Corporate reputation review 27 (2024) 3, pp. 202-215
Persistent link: https://www.econbiz.de/10015186195
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Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele; Swoboda, Bernhard - In: Management international review : MIR ; journal of … 64 (2024) 1, pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
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Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros; Foxall, Gordon Robert; … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
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Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu; Hanssens, Dominique M. - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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